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More from TikTok: The most exciting, and controversial, social media app on the planet

The hyperspecific gift guides of TikTokThe hyperspecific gift guides of TikTok
Money

Have a “fuccboi little brother”? There’s a TikTok gift guide for that.

By Rebecca Jennings
“Indie Sleaze” and “Internet Awesomesauce”: Meet the woman schooling TikTok on niche aesthetics“Indie Sleaze” and “Internet Awesomesauce”: Meet the woman schooling TikTok on niche aesthetics
Money

Melina Bee is the internet’s historical microaesthetics whisperer.

By Rebecca Jennings
An evening offline with the fairytale goddesses of InstagramAn evening offline with the fairytale goddesses of Instagram
TikTok

Muses Escape creates dreamy events and retreats for women, but most importantly, curates immaculate vibes.

By Rebecca Jennings
What happens when your favorite thing goes viral?What happens when your favorite thing goes viral?
Money

A 2002 song by the Mountain Goats about a doomed divorce is suddenly big on TikTok. Why?

By Rebecca Jennings
What’s the deal with fictional influencers?What’s the deal with fictional influencers?
Money

One tech company has created a slate of scripted influencers. But how is anyone supposed to tell what’s real and what isn’t?

By Rebecca Jennings
24 hours offline with the VIPs of NYC TikTok24 hours offline with the VIPs of NYC TikTok
Money

Audrey Peters and the VIP List girls are infamous for documenting their fabulous lives in Manhattan. But they’re in on the joke.

By Rebecca Jennings
Meg Ryan fall and the unsettling joy of another pandemic autumnMeg Ryan fall and the unsettling joy of another pandemic autumn
Money

What is it about fall that just makes us want to buy more stuff?

By Rebecca Jennings
What would a healthy social media platform even look like?What would a healthy social media platform even look like?
Money

Facebook is under fire, again. But perhaps its problems are more fundamental.

By Rebecca Jennings
The D’Amelio kids are not all rightThe D’Amelio kids are not all right
Money

Their new show on Hulu shows the great American paradox of winning the fame lottery.

By Rebecca Jennings
Meet the most hilariously weird model on TikTokMeet the most hilariously weird model on TikTok
Money

Alex Consani, an 18-year-old trans model, is the platform’s most delightful follow.

By Rebecca Jennings
He’s All That is a Hallmark movie for Gen ZHe’s All That is a Hallmark movie for Gen Z
Money

The She’s All That remake starring TikTok’s Addison Rae is exactly what you think it is.

By Rebecca Jennings
Are you ready for the return of prep?Are you ready for the return of prep?
Money

TikTok is rediscovering preppy fashion, except this time it’s called the “old money aesthetic.”

By Rebecca Jennings
Bama Rush TikTok, explained and explained and explainedBama Rush TikTok, explained and explained and explained
Money

I’m already late to #BamaRushTok, so here are seven story ideas.

By Rebecca Jennings
Chaos edits are the only thing that makes sense anymoreChaos edits are the only thing that makes sense anymore
Money

How frantic, meaningless videos took over the internet.

By Rebecca Jennings
How TikTok became a haven for queer and questioning kidsHow TikTok became a haven for queer and questioning kids
Money

Queer signaling in the age of TikTok.

By Rebecca Jennings
Olympics TikTok is one of the best parts of the GamesOlympics TikTok is one of the best parts of the Games
Money

This year’s Olympics may be cursed, but on TikTok, they’re fun as hell.

By Rebecca Jennings
Hot girl culture is whatever you want it to beHot girl culture is whatever you want it to be
Money

Interrogating the “online hot girl” persona.

By Rebecca Jennings
How should an influencer sound?How should an influencer sound?
Money

YouTube voice is coming for us all.

By Rebecca Jennings
How TikTok’s hate speech detection tool set off a debate about racial bias on the appHow TikTok’s hate speech detection tool set off a debate about racial bias on the app
Technology

TikTok says it’s fixing an error that caused its algorithms to flag BLM content, but some Black creators are still frustrated.

By Shirin Ghaffary
TikTok’s catfish problem is worse than you thinkTikTok’s catfish problem is worse than you think
Money

Several creators have been called out for faking their age and their race.

By Rebecca Jennings
The life cycle of a viral product
Money

How TikTok makes $10 drugstore products blow up and flame out faster than ever.

By Rebecca Jennings
What stories about influencer drama totally missWhat stories about influencer drama totally miss
Money

YouTuber scandals fall into one of two categories. Neither is much fun.

By Rebecca Jennings
Everyone’s thirsty for friendsEveryone’s thirsty for friends
Money

People are turning to TikTok to connect IRL, and FOMO is back, baby!

By Rebecca Jennings
The emptiness of “couple goals” TikToksThe emptiness of “couple goals” TikToks
Money

It’s easy to pretend like you’re in love when there’s clout on the line.

By Rebecca Jennings
Do we really need influencers’ Israel-Palestine hot takes?Do we really need influencers’ Israel-Palestine hot takes?
Money

The demand that people with a platform “speak out” on every issue feels misdirected.

By Rebecca Jennings